Mediahedge is an initiative of Philips Content Identification who launched the platform as a content clearing platform in December 2006 (history). The platform then evolved and more partners joined Mediahedge, to create a full end-to-end solution for identifying and monetizing media content.

Mediahedge empowers:

• Content owners to secure their content, understand how it is being used and profit from its distribution.
• Content distributors to automatically scan media files, determine appropriate use and apply business rules to user-posted content and other media content.
• Digital service providers to enhance their service offerings in the digital media supply chain and increase value to their customers.

The Mediahedge platform offers a broad range of services allowing the media and internet industry to:

• Register media content in the Mediahedge database of fingerprints and set the rules for its web-wide use.
• Recognize and verify media content and ownership on Media sharing websites and p2p networks.
• Search and identify media content.
  
• Understand where and how media content is used on the web.
• Apply business rules for the use of content and tap into new revenue streams.

Mediahedge uses proven technology and has an extensive and growing reference database of copyrighted digital media fingerprints, supported by major content owners.

Mediahedge’s success is attributed to the wide support of our partners and the media industry. We invite content owners, distributors and service providers to join us in further evolving the platform. By joining Mediahedge, everyone in the digital media chain can profit from content identification and its monetization.