Even though Mediahedge is primarily targeted at content owners and content distributors on the web, there are many other potential users, uses and platforms.

More and more platforms are becoming internet enabled - such as IPTV and mobile devices – and these are also used for consuming and generating media content. Mediahedge products and services can be used for all of these devices. For example, our technology is also used by Teletrax and NBDS for broadcast monitoring and Gracenote uses it for music identification on mobile phones.

Mediahedge’s platform is continuously under development and so far these other application areas have been identified:

• Market research companies
• Interactive advertising agencies
• Search engines/search optimization
• Toy companies
• Internet Service Providers
• IPTV companies
• Mobile operators