Mediahedge offers a powerful solution to electronically search and recognize unmarked media content wherever it is, whatever the format and irrespective of any metadata. The service enables automated searches on millions of web sources, ranging from blogs and chat rooms, through to user generated content, social networking sites and P2P networks. Key features:

• The system is entirely automatic and will run 24/7.
• Crawling engine constantly scans Internet for videos based on agreed keywords in multiple languages.
• Searches cover media hosting sites and suspect links from blog sites,  e.g. links to cyber lockers, streaming server.
• Suspect media is downloaded and captured (format independent).
• Media is analyzed and checked against Central Media database.  Matches are  returned within seconds.
• In case of a match a notification email or another type of action can be applied to those websites or networks.

The great advantage of Media Search is that the website or P2P network does not have to have installed the Media Detector, (part of Media Recognition service); it can basically scan the entire web to search and identify media content. However, with Media Search it is not possible to prevent the content from going live, or to assign a business rule to the content as this requires the Media Recognition service.

Another interesting application of Media Search is that it can also be used for search optimization, for example it allows you to optimally search in large media archives to effectively find the content you were looking for without a need for any metadata.