Mediahedge offers a robust and accurate solution for detecting and identifying media content uploaded to websites and networks. The Mediahedge Recognition service can identify media content more quickly and efficiently than the human eye. The fully-automated process uses fingerprinting technology to analyze video or audio clips and immediately identify them by accessing a database of fingerprints.

Media Recognition helps media sharing websites and P2P websites deal with copyright protected material, to better manage media content and to monetize it. After content has been identified, various business rules can be applied for further management and monetization of the content such as content filtering or ad revenue sharing. The service can also avoid duplication of media content which saves bandwidth and storage costs. In addition, it can avoid certain videos - identified as obscure or any other reason- being uploaded twice.

Media Recognition can also be used to manage media content on ISP networks and to reduce the illegal distribution of copyrighted content.

The great advantage of Media Recognition (compared to Media Crawling) is that it proactively and automatically filters infringing content instead of responding to “take down notices”. This satisfies the growing demand of content owners to filter infringing content before it is posted illegally. It also reduces the content distributor’s potential liability and work of manually taking down copyrighted media content. Another advantage of Media Recognition is that intelligent business rules can be applied to further monetize the media content (Media Management).