The internet has become a major distributor of video and audio content. This can be good for all parties in the digital media market - if the media content can be identified and monetized. The first step in making this possible is to register the media content.

Fingerprint creative works in the Media database
Mediahedge provides registration services to owners of video and audio based on patented fingerprinting technology. Creative works are fingerprinted and are registered in Mediahedge’s rapidly growing Media database, supported by major content owners.  The Media database provides the basis for crawling and recognizing media content on the web. It is also used for various media management and reporting services. It can be accessed by content distributors to determine whether user-uploaded content includes copyright-infringing material, and allows content owners to set the rules of how their content can be used.  Such rules may vary from ‘publication prohibited’, ‘allowed to publish’,  ‘allowed when ad revenue shared’, or any other pre-agreed business model between the content owner and the content distributor.

Registration process
To best meet our customer’s needs, the registration process can be done in various ways:

• Direct Registration. Media content is provided to Mediahedge directly. We generate the fingerprints and store them in our media database. The content owner can then directly access the fingerprints and apply business rules - which can be changed anytime - to each fingerprint.
• Local Registration. Content owners or distributors generates the fingerprints themselves and store these locally. A copy is stored in our central media database.
• Partnership Registration. Content owners or distributors register their media content via Mediahedge partners who have integrated our platform into their digital media workflow, such as Linking Media and IIP.

Registration of Live content
Designed specifically for live broadcast events,  the Mediahedge Live Registration service offers content owners and broadcasters real-time registration of digital fingerprints into the Mediahedge database. This service allows content owners and broadcasters to identify the illegal upload of live broadcast streams within minutes of the event taking place and ensure that the legitimate content can be actively searched for on the internet via the media crawling and media recognition services.

Registration of Long Tail content
Mediahedge also enables long tail producers and consumers to fingerprint their media content and check it against copyright infringement. Fuga and Start your Station are examples of platforms where you can register long tail media content (use case Media registration). Mediahedge particularly encourages long tail producers and consumer to join the Mediahegde platform.