If the content is not available in the database, content owners can register their own assets to the Mediahedge database via the content registration platform.

This is an easy and secure process using an online portal which means that the content doesn’t leave the content owners' premises. Via the Mediahedge business portal the content owners can manage their assets and dynamically assign business rules to their identification projects.

Once reference fingerprints are stored in the database, they can be used for other services that can support the ‘digital strategy’ of a content owner, such as Civolution’s Teletrax broadcast monitoring and Internet services to monitor assets on television or on the internet.