The Mediahedge platform aggregates various technologies in order to offer a broad range of content identification services to the industry.
The platform is based upon the following building blocks:

• Recognition, search and monitor technologies to identify and monitor media content
  • A global media database based on reference content which is dynamic over time
  •  Database of reference fingerprints and metadata
• Database of associated actions and business rules to be taken upon recognizing a media asset, which can include definitions of a match
• Content is compared against the database
• If the content is recognized as being in the database then associated actions are performed or each business rule in the pre-defined list. It is possible that multiple rules will apply and multiple actions will be triggered
• Actions and business rules associated with a piece of content can be changed over time